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Bihar Tourism and Chhath Festival to Get Global Spotlight as CM Samrat Chaudhary Tasks IFS Officers with Branding

Bihar Tourism and Chhath Festival to Get Global Spotlight as CM Samrat Chaudhary Tasks IFS Officers with Branding
Bihar Chief Minister Samrat Chaudhary has called on Indian Foreign Service (IFS) officers from the state to help promote Bihar’s tourism destinations, cultural traditions and local products on the international stage. During a meeting with Bihar-origin diplomats in Patna on Thursday, the Chief Minister said their overseas experience and professional networks could help strengthen the state’s global image and attract more international visitors.

Chaudhary placed particular emphasis on Bihar’s religious and historical heritage, the development of Buddhist tourism and the global promotion of Chhath Mahaparv. He urged people originally from Bihar to contribute to the development of their home state alongside their professional responsibilities, saying greater international visibility could create opportunities for tourism, employment and economic growth.

IFS Officers Asked to Promote Bihar’s Tourism Potential

During the meeting at Sankalp Hall in Loksevak Awas, the visiting officers shared their professional experiences with the Chief Minister and offered suggestions on promoting Bihar’s tourism destinations and products internationally.

Chaudhary said Bihar had considerable tourism potential, with destinations such as Gaya Ji and Sultanganj offering religious and historical attractions for visitors from India and abroad. He also highlighted ongoing efforts to develop the Buddhist Circuit and encourage eco-tourism across the state.

The Chief Minister said IFS officers could play an important role in bringing these destinations to international attention through their experience, diplomatic contacts and understanding of different countries. He also stressed the importance of presenting Bihar’s local products to overseas markets and building a more recognisable international identity for the state.

Chhath Mahaparv at the Centre of Global Promotion Plans

Chaudhary specifically highlighted Chhath Mahaparv, describing it as Bihar’s most prominent festival of public faith and devotion. During the festival, large numbers of devotees gather at riverbanks and other water bodies across Patna and different parts of the state to offer arghya to the Sun God.

He also drew attention to the renowned Sun temples in Munger and Aurangabad, which attract large crowds of devotees during religious occasions.

The Chief Minister said efforts should be made to introduce Chhath to a wider international audience, encouraging people from different countries to visit Bihar and understand the festival’s distinctive cultural and spiritual traditions.

Chhath’s association with community participation, traditional rituals and worship of the Sun offers Bihar an opportunity to showcase its cultural heritage beyond the Indian diaspora, the broader aim being to bring more international attention to the state’s traditions.

Tourism Push Linked to Jobs and Economic Growth

The Chief Minister said showcasing Bihar’s cultural heritage, religious traditions, historical landmarks and locally made products on global platforms could help expand tourism and generate employment.

Greater international recognition, he indicated, could also support economic activity by drawing visitors to religious destinations, historical sites and cultural events while opening potential markets for products made in Bihar.

At the end of the meeting, Chaudhary honoured the visiting IFS officers with shawls and mementoes.

Diplomats from Several International Missions Attend

The delegation included Kumar Gaurav, Deputy High Commissioner in the Maldives; Akash Gupta, Counsellor at the Indian Embassy in Rome; Nitesh Kumar, Counsellor at the Indian High Commission in Islamabad; and Tavishi Behl Pandey, Deputy Chief of Mission at the Indian Embassy in Muscat.

Others present were Dr Rajiv Ranjan, Director for Central America in the Ministry of External Affairs; Naveen Kumar, Counsellor at the Indian Embassy in Paris; and Manusmriti, Director for the Northern Division in the ministry.

Bihar Chief Secretary Pratyaya Amrit and Chief Minister’s Secretary Lokesh Kumar Singh were also present at the meeting.

The discussions placed Bihar’s tourism destinations, Chhath Mahaparv and local products at the centre of a proposed international outreach effort, with the state looking to use its diplomatic network to reach audiences beyond India.

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I, Pawan Nagpal, am a former student of Mass Media. Having completed a Diploma in Journalism and a Bachelor's degree in Film Production, I have been actively working in the film industry for quite some time. My film, Bal Naren—which is based on the 'Swachh Bharat' written & Directed By me (Clean India) initiative—garnered an enthusiastic response at numerous national and international platforms. This Film You Can Watch On OTT Zee5 , I have now launched this news channel because it is the duty of each one of us to contribute something towards our country. It is our obligation to propel the nation forward, work towards the country's progress, and also uphold and promote our Dharma; it is for these reasons that I am running this news portal.

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